Explore Topics / Real-world Marketing Strategies(30 Videos)
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Irene Rosenfeld - Lecture - Kraft Foods,
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Irene Rosenfeld is CEO of Kraft Foods Inc., having been appointed June 26, 2006.
Rosenfel...
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One of the first steps I took was to reshape our leadership team and that brings me to the first rul...
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10/18/2007
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Irene Rosenfeld - Lecture - Kraft Foods,
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Irene Rosenfeld is CEO of Kraft Foods Inc., having been appointed June 26, 2006.
Rosenfel...
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But while we're saving money our first priority is to make our products truly delicious. As part of ...
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10/18/2007
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William Perez - Panel on Marketing - Wm.
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William D. Perez succeeded William Wrigley, Jr. II as CEO of Wm. Wrigley Jr. Company, the world's...
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You know, it's interesting because the companies I've been involved with, particularly S. C. Johnson...
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9/27/2007
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Robert Tobin - Panel on Marketing - Ahol
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Robert Tobin retired as CEO of U.S. Foodservice in 2003. Prior to that, he served as CEO of Ahold...
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We see price increases, we automatically resist them although when you say commodity they have a goo...
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9/27/2007
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John Bello - Lecture - SoBe
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John Bello is the co-founder and Chief Executive Officer of South Beach Beverage Company. He bri...
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Sampling -- this is the love bus. We had 10 of these ultimately. We had 10 tow trucks because none...
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5/5/2006
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John Bello - Lecture - SoBe
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John Bello is the co-founder and Chief Executive Officer of South Beach Beverage Company. He bri...
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I turned the TV on one day - that's what I say you got to beware of what's going on - and Bodie Mill...
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5/5/2006
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John Bello - Lecture - SoBe
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John Bello is the co-founder and Chief Executive Officer of South Beach Beverage Company. He bri...
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USA Today, they followed the Lizard King around while we were going out and taking Snapple Coolers o...
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5/5/2006
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John Bello - Lecture - SoBe
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John Bello is the co-founder and Chief Executive Officer of South Beach Beverage Company. He bri...
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Well, the theory and the strategy is people understand... if they'll come in they'll get it, and the...
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5/5/2006
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Kevin McGovern - Lecture - General Busin
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Kevin McGovern is the Chairman and CEO of McGovern Capital LLC, which provides Intellectual Prope...
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The marketing pitch was healthy hedonism. We wanted to put a smile on your face. We were a little ...
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4/21/2006
